Zespri is dedicated to its customers and is focused on consistently providing excellent product and excellent service.
A brand which keeps its growers at its heart and soul also extends its values to its last mile fruit retailers.
Graphic Design
A+ Content
Automated Voice Promotions
Retail Analytics
Web Application
Mobile Application
Video Content Creation
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Our mandate was to improvise and implement Project Sunrise, a Retailer Outreach Program across 4 key markets in India.
Operating an outreach program during the 1st relaxation stage of the COVID-19 pandemic in 2020 was one of the toughest tasks ever undertaken by the team.
Our foremost priority was the wellbeing and safety of each and every person involved in the program including the participating fruit retailers who are categorized as essential service providers.
With Social Distancing norms in place, we turned the program head over heals and automated every possible aspect of it to ensure huge reduction in physical interaction yet retain and build in more efficiency in the entire module to seamlessly implement this across the key markets.
Beginning with automation of the first phase through Tele Callers, building a custom Analytics Solution on Web & Mobile backed with a Voice Call Promotion Module, Project Sunrise in its new avatar got each team member and stakeholder on one common unified platform with all aspects of the program seamlessly integrated into it.
Despite challenging times due to the pandemic, Zespri Project Sunrise outreach program proved to be engaging and was successful in achieving all its business and brand goals.
