Building a Category in Retail
Kingfisher is a leading brand which was introducing its new range of Non Alcoholic Beverages in Modern Trade and our mandate was to create a Non Alcoholic Beverages (NAB) Category at retail outlets.
Kingfisher is a leading brand which was introducing its new range of Non Alcoholic Beverages in Modern Trade and our mandate was to create a Non Alcoholic Beverages (NAB) Category at retail outlets.
Retail Strategy
Design
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