RADAR – a proprietary tool of BrandVU enabling fast reporting & smart analytics through interactive web & mobile interface. Key features of RADAR are:

Performance Tracking: Data tracking at outlet level on pre-defined frequencies and across multiple parameters like sales data, SKU data, competition data which is further refined by integrating field data collection too as an end to end offering

Inventory Management: Monitoring inventory at outlet level by brand / SKU, tracking stock inwards and outwards which also can be customized to be linked to sales data

Data Segmentation: Segmentation at the click of a button to slice data by markets / outlets / brands which makes mining the information across various parameters

Field Staff Training / Information Dissemination: Enables dissemination of any information through central servers as a broadcasted message / narrow casted message. Information on promotional schemes, need to know data can be easily communicated to large field teams

Data Integration: The entire solution is built on a scalable model which makes data integration easy if there is any existing source and also makes the tool more customizable in terms of its interfaces and analytics

Real Time Analytics: Indexing data, analyzing trends across markets / by outlet type / brand. Creating metrics like Outlet Health Index providing critical inputs on sales trends. Customizable report modules